As we learn in the basics, A media plan defines the objective and strategy used your organizations to buy advertising space from media in order to promote brands, products, services, or events.
Each media plan contains a timeline and the budget available.
It is the container of media insertions.
How to define your media plans
The best way to define your media plans is to analyze how you manage your budgets.
If you’re a company with multiple organizations, you’re probably managing budget per organization.
With this in mind, we recommend a media plan per fiscal year that includes budgets for all the organizations.
This will provide a clear container for all your media expenses for a given year allowing you to compare yearly expenses easily.
It also allows splitting the cost of a media buy to many organizations.
Note that even though you have a single media plan, you’ll still be able to manage the expenses of organizations separately by using filters.
If you’re an agency with multiple clients, your budget is probably per campaign.
With this in mind, we recommend a media plan per organization (a.k.a Client) per campaign.
This will provide a clear container for all your media expenses for a given campaign allowing you to compare campaign expenses easily.
The key is that your media plans be manageable for your needs.
Create your first media plan
Follow these steps to create a media plan in your account:
Step 1: Go to the “Media Plans” module
Step 2: Click on the “New media plan” button
Step 3: Fill the required media plan information
Step 4: Click the “Save” button
Add media insertions to your media plan
A media insertion represents the ads you buy.
Step 5: Click the "List media insertions" button on the media plan
This will “open” the media plan in the “Planning” module.
Notice the media plan filter? It is automatically set to the selected media plan which filters the media insertion list to show only those of the selected media plan.
Step 6: Click the "New insertion" button
Step 7: Fill the required media insertion information
Select the organizations who are buying the ad (one or many):
Define the ad name:
Select the media vehicle and format for the ad:
Define the flight dates & costs for the ad:
Define whether the ad requires a creative project.
Step 8: Click the “Save” button
Step 9: Create more media insertions all your ads inside the media plan
Hooray ! You've created your first media plan !