Release date: November 12, 2021
When planning media insertion for traditional media, you need to know the run dates of the media. For example, you need to know that a magazine runs on the 1st of each month, or that a newspaper runs on weekends only. Not knowing or ignoring the run dates will certainly results in booking/delivery shortcomings.
In MediaPlanHQ, users were using the booking procedure, or notes of the media to capture the possible run dates as text. This was great for having the information, but didn't provide any aid to select quickly view and select valid run dates, and or didn't prevent errors.
With this release, you can configure date rules on a media to define its supported run dates. The system will use the date rules to restrict the possible dates in the date picker, and validate that the dates are valid. This will provide optimized select of valid run dates, and prevent run date errors.
Let's see how it works...
Defining media date rules
Media date rules are configured in the Media module.
You can view the current run date rules in the "Run date rules" tab of a given media:
Next, click on the "Edit" button. Scroll down to the "Run date rules" section.
You can activate the date rules by toggling the option "On" . This will show the possible date rule criteria:
|Start date||The start date this media starts running ads.||Optional|
|End date||The end date this media ends running ads.||Optional|
Auto-fill the media insertion start/end dates with the specified dates.
Only possible when a start date and an end date are specified.
|Applicable week days||The week days this media is running ads.||Optional|
|Applicable month days||The month days this media is running ads.||Optional|
Here are a few example media date rules:
- For a newspaper that runs on weekend:
- For a magazine that runs on the 1st of each month:
- For a special guide that runs in a newspaper every day during December:
Viewing the media run dates
You can view the a verbose description of the media run date rules quickly in the media popover when you mouse-over a media name:
Planning media insertion with run date restrictions
Now, when you plan a media insertion, the date picker restricts possible dates based on the media run date rules:
You can still manually input dates outside the possible dates as defined by the media run date rules, but the system will display a warning to avoid any errors:
In the example above, we're trying to plan an insertion on Thursday, December 2nd, 2021, but the media only runs on Monday, Wednesday, and Friday.
The system will detect the invalid dates and prompt you to verify and correct if necessary.
In the event the dates are correct for this special case, click the checkbox to acknowledge and ignore the warning.
That's it ! We hope you'll enjoy the new Media run date rules feature.
Give it a try and let us know what you think !
As always, don't hesitate to send us your great feedback or other idea for new features !
Have a great day,
The MediaPlanHQ team